The fall is usually when most firms prep and approve their 2011 budget. This brief article mentions the categories and approximate ranges for some of the categories. Budgets will depend on your brand, reach, and goals.
Your web site and social media (referred to as “the site” from here on out) are your 24/7/365 office. We meet prospects who understand this and those who do not. After talking to them for a while, we get a feel for what the site can actually do for them. If a site and online marketing are not properly budgeted, then they will do nothing for you except allow you to say, “I have a web site.” If you are a WebMedley client, we know this isn’t how you view the web!
Budgeting for the site includes a number of different areas — we’ll call them categories — and they’ll vary according to your business so the ranges below are all over the board. An e-commerce site can complete a sale and needs SSL certificates, merchant processing, and more. Most sites aren’t e-commerce enabled: they help generate leads and provide background information on your company so people can engage with the ever-so-coveted “Tell me more” request.
One big tip: the more people involved in the process, the more expensive it gets.
These categories include:
These six categories make up the majority of the fees associated with launching a site.
Once your site is launched, you need to maintain it just like you’d maintain any other business location: staffed, marketed, supported, etc. Here are the categories for site maintenance.
This is a very general budget category listing. If you think about your site goals and needs with these categories in mind, it’ll help you make a better budget than just winging it. If you need help with your budget, just reply to this e-mail and we’ll set-up a meeting to talk about it. We can help you with services outside WebMedley — your other advertising spend, marketing, etc..